Weight-loss clinic
More campaigns isn’t more reach. It’s less learning.
250+ campaigns consolidated into a structure Meta could actually learn from — then $1.13M of spend, 26.6M impressions and 133,000+ clicks in a category where most creative never clears review.
Industry
Healthcare — medical weight management
Channel
Meta Ads
The account
A medical weight-management brand advertising injectable semaglutide, HRT and medkit offers — product lines sitting under the tightest ad policy on the platform.
The diagnosis
The account had grown the way accounts do: a new campaign for every idea, every test, every product line. Two hundred and fifty of them.
Each one has to learn who to show the ads to. Split the same conversions across 250 campaigns and none of them ever gathers enough to leave the learning phase — so you pay learning-phase prices, permanently, on all of it.
Add a category where every creative has to clear compliance before it can scale, and the usual answer — spend more, test more — makes the problem worse.
In a restricted niche you cannot buy your way out. Delivery is the only lever left.
Get your free audit. No cost, no obligation.
A 15-minute call, then a full diagnostic of your ads, website, tracking and follow-up. We show you what we found and what we would fix first.
The treatment
The 250 campaigns were consolidated into a data-led structure, which stopped the constant learning-phase resets that had been quietly setting money on fire.
Creative angles — pricing, benefits, comparison — were tested systematically to find what performed inside the compliance boundaries rather than fighting them.
Audiences were layered across demographic, behavioural and retargeting signals instead of relying on broad delivery to work it out, and budget moved across product lines on ROAS and engagement as the data arrived.
Consolidation is not tidying. It is what lets the algorithm learn at all.
The results
- 26.6M+ impressions
- 133,000+ link clicks
- $1.13M total spend managed
- $42.44 average CPM, $8.51 average CPC
- CTR improved to 0.46%
- Best campaign: 30,000+ clicks at $9.86 CPC