App & eCommerce
Growth wasn’t a budget problem. It was a structure problem.
Two accounts, one instruction: grow without spending more. Cost per conversion fell 38% and conversions more than tripled.
Industry
App & eCommerce
Channel
Google Ads (Search, App, Shopping) + YouTube
The account
An app-install programme in one market and an eCommerce account in another. Different markets, different products, the same underlying condition.
The diagnosis
Both accounts had been asked to scale, and both had been given the standard answer: raise the budget.
Neither could carry more spend. Keyword grouping was loose, bidding was on defaults, and conversion tracking was reporting things nobody could act on. Pour more money into that and you buy the same inefficiency at a larger size.
An account that cannot use the budget it has will not use a bigger one better.
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A 15-minute call, then a full diagnostic of your ads, website, tracking and follow-up. We show you what we found and what we would fix first.
The treatment
Both accounts were audited and restructured first — tighter keyword grouping, real budget control, campaigns that each had one job.
Bidding moved to value-based strategies driven by past conversion behaviour rather than platform defaults. Creative was refreshed, which lifted Quality Scores and pulled costs down before a single extra pound or rupee was spent.
Audiences were layered across demographic, affinity and intent segments for precision rather than reach, and conversion tracking was rebuilt through GA4 and GTM so attribution was transparent and bidding had clean inputs.
The budget never moved. What it was allowed to buy did.
The results
App installs
- Cost per conversion: ₹8.22 → ₹5.70
- 28,000 conversions from 54,000+ clicks on ₹159,000 spend
eCommerce
- Cost per conversion: £12.52 → £7.88
- Conversion value: £17.3K → £95.5K
38% cheaper conversions and more than 3× the volume — on the same budget.
