Furniture brand
Four channels were being bought. One system was needed.
Google, Meta, SEO and social run as one chain rather than four line items: 7.4× blended ROAS, 32% cheaper clicks, 18% more repeat buyers.
Industry
Retail — furniture & home décor
Channel
Google Ads, Meta Ads, SEO, Social
The account
A leading home and lifestyle retailer, selling online and through stores, with a large catalogue and a social following that was doing nothing for revenue.
The diagnosis
The brand was buying four things: some Google, some Meta, some SEO, some social. Each had a budget and a report. None of them knew what the others had learned.
That is the normal arrangement, and it is why marketing gets more expensive over time instead of less. A product feed nobody enriched, bidding left on manual, creative that ran until it died, and a social audience treated as a vanity number rather than an asset the ads could aim at.
Four channels bought separately cost more than four channels run together. Every time.
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The treatment
Google first, because the feed is the foundation. Shopping, Search, Performance Max and YouTube remarketing built as one architecture, on a product feed rebuilt with keyword enrichment, tagging and automated inventory sync. Bidding moved from manual CPC to target-ROAS, fed real conversion signals.
Then Meta as a full funnel. Video and carousel for awareness, collection and retargeting for consideration, dynamic catalogue for conversion — with lifestyle room visuals and offer-led creative tested continuously against lookalikes built from high-value customers.
Underneath both, the site and the tracking were fixed: crawl issues, page speed, on-page structure, GA4 eCommerce events. Without that the two channels are guessing at each other’s contribution.
The social following stopped being a number and started being an audience the ads could buy.
The results
- 7.4× blended ROAS across Google and Meta
- $84M+ in tracked sales attributed to the paid programme
- 32% lower average cost per click after the feed and bidding rebuild
- 18% lift in returning customers from dynamic remarketing
- 55,000+ organic followers gained alongside
Online and in-store sales both moved.
Nothing here was a new channel. It was the same four, finally connected.
